The year 2018 saw a vibrant and diverse landscape in men's sneaker trends. While many brands contributed to the stylish footwear options available, Nike, with its long history of innovation and cultural influence, remained a dominant force. This article delves into the specific Nike sneakers that were trending in 2018, examining the factors contributing to their popularity and exploring the broader context of men's sneaker fashion during that year. We'll also touch upon the enduring appeal of Converse, a brand now under the Nike umbrella, and its continued relevance in the overall sneaker landscape.
The Reign of Retro and Reimagined Classics:
2018 wasn't just about cutting-edge technology; it was a year that celebrated the past. Retro styles and reimagined classics dominated the sneaker scene, with Nike leading the charge. This nostalgic trend tapped into a growing appreciation for heritage design and the enduring appeal of iconic silhouettes. Several key Nike models exemplified this trend:
* Air Max 97: The Air Max 97, with its distinctive wavy design and full-length Air Max unit, enjoyed a significant resurgence in 2018. Various colorways, from OG releases to bold and innovative collaborations, kept the shoe consistently relevant. Its futuristic yet retro aesthetic resonated with a broad audience, making it a staple on the streets and runways alike. The comfort and cushioning provided by the Air Max technology further contributed to its appeal. Specific colorways like the "Silver Bullet" and various collaborations with high-profile designers and brands propelled the Air Max 97 to the forefront of the 2018 sneaker scene.
* Air Max 98: Similar to the 97, the Air Max 98 capitalized on the retro trend. Its unique design, featuring a more streamlined profile than its predecessor, offered a slightly different aesthetic while still retaining the comfort and recognizable Air Max branding. Its popularity stemmed from its comfortable fit and the nostalgia associated with its late-90s origins. The Air Max 98's diverse color options also contributed to its widespread appeal.
* Air VaporMax: While not strictly a retro model, the Air VaporMax represented a modern interpretation of Nike's Air technology. Its futuristic, almost ethereal design, featuring a visible Air unit that runs the entire length of the sole, caught the eye of sneakerheads and fashion enthusiasts alike. Its lightweight feel and innovative design cemented its position as a contemporary classic within the Nike lineup. Different colorways and collaborations continued to keep the VaporMax fresh throughout 2018.
* Air Force 1: The Air Force 1, a timeless classic, never truly goes out of style. However, 2018 saw a renewed interest in this iconic silhouette, with Nike releasing numerous updated versions and collaborations that kept the shoe relevant to a new generation. Its versatility, comfortable fit, and enduring design ensured its continued prominence in the sneaker world. From low-tops to high-tops, variations in color and material kept the Air Force 1 a coveted choice.
Beyond the Classics: Innovation and Collaboration
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